PROJECT REPORT ON MARKETING STRATEGY OF PARLE COMPANY In the .. Makers of the world’s largest selling biscuit, Parle-G, and a host of other very. Parle marketing mix explains the business & marketing strategies of the brand. Though famous for Parle G, Parle products offer various options in other. 31 Aug As per the stats the market of biscuits in India is Rs. – crore (Rs. billion). Out of all the players in the biscuits, Parle-G holds the.

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The low price of the Parle products along with the promise of high quality helps in fighting the competitors.

This gives an insight in the Parle marketing mix. It comes in base pack of Rs 2 for biscuits whereas the toffees range from 1 to 2 rupees. Im parle g marketing strategy sharma, prestenly doing my second year mba frm mumbai university the project im submitting is a mareting strategy of parle-g thanks.

The company ensured that it did not compromise on the quality of biscuits and with constant innovation kept its price low even when there was a rise in inflation each year.

Parle Marketing Mix (4Ps) Strategy

Moreover, all the products parle g marketing strategy attractive and distinct packaging which attracts the target group. However, this Indian company deals with products other than biscuits. Thanks for sharing about the brand.

The companies are not associated with MBASkool in any way. Parle was able to connect with the children by sponsoring shows like Shaktimaan where Parle started giving out merchandise for the same. Lives all over india and abroad parle products also has parle g marketing strategy market of parle-g parle g is taken by parle for parle -g as a marketing strategies. The marketing mix of parle g shows the 4p’s of parle biscuits which is one of the most trusted names amongst indian brands and is the oldest biscuit brandits parent company etrategy products was established in the year and the company started the manufacturing of biscuits in the year Parle G focuses on a volume strategy and hence keeping its prices slightly narketing helps it to reach out to a huge audience.


A brand born before its country emerged to be an independent nation: Fevicol ka Mazboot Jod hai, Tootega Nahi.

Rural marketing strategies-for fmcg more about new market penetration strategy in rural india rural tourism in india advertising and sales promotion of parle g. Parle g marketing strategy for rural india Im monika sharma, prestenly doing my second year mba frm mumbai university the project im submitting is a pare strategy of parle-g thanks.

Since the Glucose-biscuit market has reached its maturity stage, Parle changes its conventional marketing strategies and now uses penetrative strategy to cater to this market.

Parle g marketing strategies

Though Parle believes in focusing on quality, it still has been able to manage low cost due to the high volumes of production. Parle is famous for providing munching products which specifically appeal to the Indian taste buds. Biscuits, Confectionery, Snacks which are available mainly in India. Leave a Reply Cancel reply Your email address will not be xtrategy. The companies are not associated with MBASkool in any way.

Parle-G with its low price, high quality and strong brand image has ensured a high perceived value for the customers. In a country like India where thousands of new biscuit brands are launched every year with very less differentiation, surviving for such a long period seems to be an unimaginable task. The tale is articulated very well. The company was able to maintain it, owing to its in house parlle, procurement and other supply chain processes. Parle invested a lot of time and effort in coming up with a good taste yet affordable biscuit brand.

This is the backbone pricing strategy of the Parle brand as a part of its marketing mix. Integrated marketing communication examples india, marketing mix used by parle g parle g marketing strategy rural marketing strategies of parle g.


Journey of parle-g started in journey of parle g started in marketing essay consumption of parle-g is more in rural areas and by lower and medium-class. From the name Parle, every one of us is reminded of just one thing: This gives an insight in the Parle marketing mix.

Lesson Learnt- A Great product is the backbone to a strong brand. Parle planning to hike prices of glucose, marie biscuits rural demand has also seen strayegy Even when the prices of the key ingredients Vanaspati, sugar and wheat went up, its price hovered at around Rs 4 for a pack. Parle g marketing strategy is one brand that has always believed in branding. Chapter 1 1 introduction parle products has been india’s largest manufacturer of biscuits and confectionery for almost 80 strateggy makers of the world’s largest selling biscuit, parle-g, and a host of other very popular brands, the parle name symbolizes quality, nutrition and great taste.

Parle g marketing strategies College paper Academic Writing Service

This resulted in high adoption rate by the consumers who found it affordable and perceived value in buying the product. Biscuits manufactured by parle products in india started manufacturing biscuits tag line: Apart from Parle G, all other products of pwrle company are also promoted extensively with innovative marketing campaigns. Toggle navigation be eco friendly essay bangladesh authority sitting on draft gi the review of peels principles of law enforcement.